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What to do after Exhibiting at a Trade Show

What to do after Exhibiting at a Trade Show:

The trade show you and your team planned for months came and went.  You handed out giveaways, talked to potential customers, passed out information about your company and you collected a ton of business cards…now what?

  1. Send a follow up E-mail either the night of or next day. Thank them for stopping by the booth, try including something you discussed in your E-mail.   A good way to remember what you discussed is to take notes during the show.
  2. Remind the prospect of any new programs, services or products that was featured at your booth.
  3. Depending on what you discussed, try and schedule an appointment.
  4. Add them on Linkedin. This will help both you and the potential customer remember what you talked about it.

Lastly, don’t just put the prospect information into a database or sign them up for a monthly newsletter.  Remember these are qualified leads.   If you don’t hear back from them, try giving them a call.


If you need additional information or help regarding Trade Shows please visit or @DM_Mktg on Twitter.


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