What to do after Exhibiting at a Trade Show:
The trade show you and your team planned for months came and went. You handed out giveaways, talked to potential customers, passed out information about your company and you collected a ton of business cards…now what?
- Send a follow up E-mail either the night of or next day. Thank them for stopping by the booth, try including something you discussed in your E-mail. A good way to remember what you discussed is to take notes during the show.
- Remind the prospect of any new programs, services or products that was featured at your booth.
- Depending on what you discussed, try and schedule an appointment.
- Add them on Linkedin. This will help both you and the potential customer remember what you talked about it.
Lastly, don’t just put the prospect information into a database or sign them up for a monthly newsletter. Remember these are qualified leads. If you don’t hear back from them, try giving them a call.