This past Saturday was Small Business Saturday. The idea is to attract customers to local cities, shopping districts and mom and pop shops. If you are a small business this day or other events similar to this is a great way to draw in customers. Another way to draw attention is to give out promotional products such as tote bags, branded balloons and mugs. If you are a small business owner this is something to keep in mind the next time your city or shopping district has an event.