Who doesn’t love sunglasses?
Sunglasses have been and always will be one of the most popular promotional products. Why? Because practically everyone wears them and there is a style out there that fits everyone’s personal brand. So how do you even know which pair to associate with your client’s brand? You might want to think about who their customers are and who will want to wear the sunglasses you are branding.
Aviator is the perfect promotional product for clients associated with the military, law enforcement, and motorcycle charity rides. You can find aviators with every single colored lens you can think of, and you’ll want to remember that reflective lenses can be a bit more playful, while the simple tinted lens offers a subtler option.
‘Creatives, musicians, and stylish execs all love Wayfarers. Are your customers appealing to people who like to be told they are awesome? (Probably, because everyone likes to be told they are awesome.) Tell them to hook their people up with some Wayfarers (or the many variations thereof) and they will feel like champions.
“Cat Eye” style glasses work well for a female client base that is stylish, fun, witty, and often graceful. They are perfect for clients whose charities benefiting women’s health and education.
Since these glasses are generally more playful than professional (in most cases), let your customers know that these are great promotional products for schools, fundraisers, festival giveaways, and any business that wants to project an image of being fun-loving and imaginative.