What are the biggest promotional trends for 2019?
We saw quite a few of them at the ASI trade show in Orlando. From clothing items to decoration methods to new products, we’ve got you covered.
Why do trends matter? Promotional items have moved beyond pens and coffee mugs. The industry is becoming much more retail-based. That means staying on-trend is more important than ever.
Providing the coolest, new items will keep people excited about your company. (That’s always a good thing!)
You already know this, but Millennials are most likely your biggest target market. They’re the majority of the workforce, and they probably are a growing number of your clients. So, what’s important to this group? Comfort and convenience are a must, as you’ll see in the trends for this year.
Athleisure is a huge trend right now with athletic-inspired looks for everyday wear. Comfort is key here. This includes everything from running shoes to breezy sweaters to yoga pants and leggings.
Another recent trend is fannypacks and sling bags. We said that comfort and convenience were huge right now. Well, these accessories are the ultimate in convenience.
One trend we noticed at the Orlando show was plaid. Plaid has been popular for a while now, but it’s still going strong, especially in men’s fashion.
Color trends are constantly changing. What’s hot right now is having one unique color that pops. Pantone announced it’s 2019 Color of the Year as Living Coral. We definitely saw plenty of coral around the show!
What materials are popular right now? Recently, there’s been a huge move towards more natural and classic materials. This includes leather, cork, wood, neutral metals, and, often, a mix of these.
A trend we’re loving right now is heather gray. This unique fabric goes along with the resurgence towards natural and classic materials. It goes with anything, and provides a timeless, classic vibe for your brand.
Travel accessories are in high demand right now. People are travelling more than ever. From luggage tags to travel pillows to weekend bags, give your clients the items they want and need. Check out our post about ladies travel apparel for more ideas.
One trend that might be surprising in the promotional sphere is essential oils. These are hugely popular right now. Show your clients and employees you care about their health and well-being with a branded essential oils kit.
Another big aspect of health and wellness is fitness. Now more than ever, people care deeply about maintaining a healthy and active lifestyle. There are endless promotional products that cater to this need – water bottles, fitness trackers, activewear, you name it.
Whatever your promotional needs, Dimensional Marketing is here to help! Check out our website for lots of cool products, or shoot us an email if you’re not sure where to get started.